Formula Marketer is a direct-response marketing agency. We use proven advertising methods to generate new leads and increase your profit.
Hi Colin J. Campbell here,
My company helps people like you — entrepreneurs and independent professionals — get more clients and customers.
We do that through “education-based” marketing.
If money trees could exist, then education-based marketing would be air, water and sunshine.
It's a shame... Most of our prospects don’t have enough quality information to make a buying decision.
They’ve got so many options to choose from, they’re overwhelmed.
PLUS: most of the options they could choose from (your competition) are advertising the same hype-riddled nonsense:
“Buy from me. I’m the best. Don’t choose the other guys!”
All that overwhelm leaves our little prospect guy feeling like they don’t know who to trust.
As a result, they compare all services based on price instead of value.
That is not good for them. How many times have you bought the cheapest option and ended up regretting it because you didn't get the quality you wished for?
They end up buying a cheaper product or service, which is likely inferior to ours…
... and we end up loosing a client/customers OR reducing our prices to compete in the market. For service-based businesses like ours, lowering our prices might as well be the kiss of death.
The solution, as I mentioned, is “education-based” marketing.
When we offer some sort of free gift or guidance — something that educates our prospects and gives them a sense of confidence — we differentiate ourselves from our competitors.
Our prospects perceive us as better and more valuable.
That enables us to sell at higher prices.
It also establishes customer-relationships earlier (they feel bonded with us and don’t need to consider buying from someone else).
It saves time because we repel price-shoppers and tire-kickers.
We also get more referrals because the buying process was so positive our new client wants to share it with others.
There’s more great news too, and this is the best part.
Every point in these types of marketing campaigns are measurable!
If we spend $5000 this month on a marketing campaign, we know exactly how much profit that investment makes within the duration of that campaign.
That means three words: Cash Flow Consistency.
It also means three other words: Get Rich, Man.
Education is the key to acquiring the best buyers -- and that's what Formula Marketer is all about.
I would love for you to experience the benefits of education-based marketing for yourself.
Head to the home page and get one of our free gifts that'll help you attract higher-level clients and sell to them.
If you have questions about a marketing campaign you're working on, head over to the contact page for help.
Sincerely: thanks for visiting,
Colin J. Campbell
Founder, Formula Marketer Inc.